Discover your voice online!
The voice that attracts an audience, your customers and clients.
Position yourself uniquely and authentically with your customers through messaging, channels and tactics that resonate with current and future customers/clients and take your position as market leader in your industry. Our internet marketing consulting will uncover all the opportunities and possibilities to position you as a market leader, develop your online voice and attract the customers that convert, spread the word and remain loyal.
We connect with our prospective clients to gain insight and understanding into:
- Past marketing initiatives
- Desired goals and outcomes
- Current social presence
- Geographic targeting
- Past and current SEO practices
- Market opportunities
Before launching our tailored program, we meet, discuss and verify short and long term objectives. We collaborate and define a systematic approach to achieving the goals agreed upon. Our holistic approach ensures that we craft an all rounded approach to current and future marketing efforts encompassing all impactful channels.
Evaluation of Existing Assets – SWOT Analysis
- A comprehensive analysis to validate and craft a solid plan of attack.
- Planning and streamlining past, present and future online marketing activities to eliminate risk and make the best use of existing strengths and opportunities.
- Identifying current market place conversations to position products and services that resonate with the customer audience.
- Analyzing existing and potential traffic sources.
- Benchmarking KPIs to measure successful engagement.
- Competitive analysis to model any areas overlooked through reverse engineering.
- Exploring channel opportunities utilized in our customer industry.
SEO and Internet Marketing Audit
We use industry standard site scanning technology to evaluate the current state of a website, identify problem areas or concerns and provide recommendations in order to optimize pages, code and usability adhering to best practices and search engine quality guidelines. Areas focused on include but not limited to:
- Visual aesthetics
- Human interaction and usability
- Design element usage and flow
- Website code optimization
- Social presence and strength evaluation
- Website content evaluation
- Meta tag utilization and formatting
- Link distribution and usage
- Server response codes
- Update frequency and quality checks
On Site Action Plan & Implementation
Feedback from our evaluation is presented in a logical manner, explaining the impact and prioritized accordingly with guidance given where applicable.
Whether you have a webmaster and team to implement our recommendations or we do it for you, our approach is systematic, logical and prioritized accordingly to provide you a solid roadmap.
On Site Consulting (Usability, Optimization, Design)
Our consultants will provide you specialized support and education where required to ensure you are focused on resolving any site issues, implement recommendations or provide reporting on any activity where we are personally involved.
Conversion Rate Optimization
Our engineers assist our customers in testing the effectiveness of website pages and offers to ensure that traffic driven to pages convert at the highest percentage rate possible. Our comprehensive testing allows for the optimization of traffic into customers.
Content is the single most important element of your online presence. Content goes further than mere words on a page but dives into questions such as, who is your customer, what are they thinking, why would they return to your website and what are you offering visitors to meet their needs and have them return to you.
Content Buildout and/or Curation
Once we satisfy the answers from our content evaluation, our content team focuses on brining your website in line with your customers needs, wants and desires in order to build your presence, trust and loyal following. Content is the single most important factor in the success or failure of websites.
Our engineers examine, test and interact with your website to determine to most effective use of pages, navigation, linking and design elements that provide your visitors with the best user experience in order to satisfy visitor needs and wants. Usability is an important factor in giving your visitors a great experience and entice them to visit your website more often or refer other users to your pages.
We continually study trends and innovate solutions to create impactful campaigns to promote your site pages, content, services or products to an eager audience ready to visit and interact with your offering. Methods we use include but is not limited to:
- Avatar/Persona development (Theme/Topic, Audience, Message)
- Social channel participation and interaction.
- Industry platform promotion by emulating current market leaders
Online public relations are the cornerstone of demonstrating your market positioning, leadership and unique offering to your current and potential customers and clients. Providing thought leadership, innovation and originality in your approach is the key to massive exposure. Our team will work with you to identify and create compelling material to get you noticed. Some of our methods include but are not limited to:
- Strategic partner development
- Industry participation and interaction
- Audience engagement
- Resource development
- Content expertise build-out
- Link development through creative development.
Gaining new traffic is always an exciting avenue for business growth, stimulating creativity and excitement but this is only half of your online success. Nurturing and providing value for existing customers is key to retaining a loyal audience and following. We provide creative ideas to help you give existing customers or subscribers a reason to bookmark you, talk about you and share your content and recommend your products. Some of our methods include but are not limited to:
- Email marketing campaigns
- Social incentives and loyalty campaigns
- Seasonal promotions etc.
We are happy to provide a free consultation in order to determine whether our internet marketing services are a fit for your market, goals and overall vision for your business.