B2B Marketing in 2015 – Lee Odden Visionary Nominations

I think it’s a great lineup of quotes. It’s a “paradigm shift” for most marketers and it seems to cover a decent birds eye view of the marketing shift. It’s insightful and makes sense. Companies need to get real about their products and services though, and look for balance in what they want and what they can actually provide. I don’t know the authors of the quotes from a bar of soap but they are interesting and hearing them explain their respective meanings would be welcomed.
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Trading Time For Leads With Social Zombies

time-for-leadsNetworking for leads and cultivating relationships could be bad for your health, especially when you’re ignoring your ability to amplify and multiply your time, energy and income. Here is a little story out of my world:

I get these guys spamming my inbox trying to get me to buy leads or offering to help me with sales. Just like that, out of the blue. It’s as bad as getting those emails from a Gmail address of some guy wanting to rank my site “on the top” of Google. Now that will be an expensive billboard right? But seriously… [Read more…]

Where Your Message Disconnects, Clarity Is The Thread That Holds

There is an old legend, a story about Nicola Tesla visiting Henry Ford to help solve a problem. It goes like this:

Tesla visited Ford at his factory to help solve a problem he was facing. Ford asked Tesla if he could help identify where the problem area was located. Tesla agreed to help and identified the problem area by marking an X in chalk against a metal panel indicating where they need to fix it. The grateful Ford asked Tesla to send him an invoice. [Read more…]

Would You Like Your Content Shaken, Not Stirred?

Online marketing strategy and tactics need more differentiation to be truly helpful and effective and here I want to talk more about the structure of these things so that the framework can be better understood. There are many bright marketers out there and if you are one of them then you possibly need to read no further.  [Read more…]

Commentary to “The Link Dilemma”

A great post by Julie Joice sparked a decent discussion encapsulating the sentiment of SEO’s and Link Builders alike. Some blaming Google and others rejoicing in sites being penalized. Whatever the sentiment, it’s a problem and a solution and learning from experience is the whole point of life and learning. Here is the Google Link Schemes page being debated. [Read more…]