Reputation Management – Getting Rid of Ripoff Reports
The Rip Off Report Site is an online complaints site. The main problem with this site is that anyone is able to post complaints against businesses or individuals without actually having to produce any proof or verification. As such, many of the complaints on this site are the result of malicious slander and can cause harm to a company’s online presence.
The Power of Ripoff Report
Let us take a look at why the posts on this site command so much power in Google.
- Their site is massive, with over 400k pages indexed in Google. This gives them a very large presence.
- The domain has been active since February 2000 and has over 80,000 backlinks which gives it great authority.
With this kind of power and authority behind them, it is not surprising that their posts manage to get into the top ranks on Google without any effort.
Below are a couple of strategies to try out if you have a Rip Off Report that is affecting your company rankings.
How to Beat Ripoff Report
To start with, do not make the mistake of posting rebuttal comments to the site. Adding threads to the post will only make the link stronger and cause the post to rise in the search engine ranks.
The next step is to create blogs, web 2.0 and other sites. These sites then need to be optimized for the keywords that show the Rip Off Reports in the search engines. You need to get your new sites listed and these should then push the negative listing off the page and onto the next.
Following this, register with as many social media sites as possible and optimize the profile pages. Included in these social media sites are Facebook, Digg, Myspace, Twitter and YouTube. You might find that to be effective you will need to create 100’s of these profile pages.
Another successful strategy is to start creating some link building campaigns. Find some high authority sites that appear below the negative listing and start building links to these sites. Once again you need to promote these sites and push them up in the ranks at the same time as pushing the negative down and off the page totally. Use this same strategy to build links to your blog and web 2.0 sites. This will ensure that your clients see less of the negative listings in the search engine rankings.
Lastly, write new articles and submit them to top article directories. In your content, utilize your keywords and focus on positive and correct information about your business.
Battling these Rip Off Reports is a hard task and discouraging task as the posts often get pushed down and then manage to pop back up again and it seems like you have to start from the beginning.
Do not be discouraged, as with many other SEO strategies, it is consistency and determination that will give you the desired results in the end.
3 comments
Would entering into CAP (http://j.mp/RoRCAP) produce better results than littering the web with spammy content?
Seems too many companies try to hide misdeeds instead of confronting them.
Good point – thanks for your contribution.
My guess is that was a guy from Ripoff Report. Of course they added that program when they realized how they were screwing over legitimate businesses. I like how he calls it spammy content, as if all of the content you could create to push down ripoff report would be spam. Sorry, too transparent.