[vc_column_text pb_margin_bottom="no" pb_border_bottom="yes" width="1/1" el_position="first last"]
Social media marketing is more than just the latest fad. Used well, it’s a powerful and highly cost-effective way to build your brand, reach new customers, and retain existing ones. It’s also rapidly becoming one of the single most important factors in determining your search engine rankings.
[/vc_column_text] [vc_column_text title="What we do" pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="first"]
Our social media team will create a regular flow of posts on various social media networks. These may include Facebook, Twitter, Google+, LinkedIn, Pinterest, or more specialized networks. Posts may include:
- Links to your blog posts or web site
- Links to third party sites with optional commentary
- Retweets and reposts of third party content
- Short status updates
- Humor and entertainment
Your social media presence will reflect your brand values, whether this is the same as your corporate site or more informal and chatty. Where appropriate, we will create multiple social media accounts to represent different aspects of your business and appeal to different market segments. Our initial analysis enables us to determine how best to present your business via social media.
Posts can happen at whatever schedule is appropriate; these could be several times a day, or much more infrequent. On Twitter and similar high traffic networks, posts may be repeated for maximum impact.
Our team will make responses where appropriate, or will refer customer contacts and enquiries to you. Customer service is not included.[/vc_column_text] [vc_column_text title="Why you need this" pb_margin_bottom="no" pb_border_bottom="no" width="1/2" el_position="last"]
Social media is a way to chat with your customers and establish your personality. When you talk to them on social media, they’re your fans, friends, and followers, not your clients or customers.
Social media amplifies the effectiveness of your other online activities. Promoting your blog, your Web site, current offers or recommended products through social media reinforces the other techniques in your digital marketing toolbox.
Through your social media channels, you can reach people every day, or even several times a day. You’re keeping yourself always on their minds. You’re establishing a “permission marketing” baseline, which gives you the ability and the right to promote your products and services to them in as part of providing them with a stream of other interesting material. Effective social media needs to strike a balance between marketing content and other content: your fans and followers have to want to connect to your feed, and are likely to be turned off by non-stop sales pitches or ads.
From a pure SEO perspective, social media is becoming a critical part of the “Google juice” equation. When evaluating a site’s reputation, the search engines evaluate how that site is seen online. Number of followers, click-throughs, shares, likes, +1′s, retweets and engagement are all taken into consideration. A small site with a strong social media presence and an active, loyal customer following can be perceived as more relevant than a site with higher traffic but little social engagement.
To be truly effective, social media needs to be designed to be as shareable as possible. Your followers should not just read your posts, but share them with their friends. This enables you to reach a wider readership fast, and it boosts your search engine reputation. This requires a broad-based social media strategy that builds your audience through posts they enjoy reading and want to share, and then maximizes the value of that audience by delivering well-timed commercial messages that they are ready to accept.[/vc_column_text]